Innovation Strategists in Agri-Food, Nutrition and Health
» Our Strengths » Your Priorities » Innovation Process » Innovation Chain » The [SHAPE™] Approach » Commitment » Project Leaders
 
     
François Couture, B.A.
Innovation Strategist and Marketing Specialist
Agri-Food Economist

Strengths and Expertise

  • Innovation Strategist.
  • Recognized expert in brand management and product and service strategies.
  • Management and business development expert.
  • Strategic management of R&D, marketing and sales.
  • Business expert in strategic management, business planning, marketing, sales, business development and international contract negotiations.
  • Leader and top manager.
  • Has worked on trans-national markets and has been in charge of corporate development.
  • New added-value product and service marketing.

Achievements

  • Senior member of management teams of leading businesses in the food and nutrition industry.
  • Vice-President and Director of Operations for biomedical, nutraceutical, and functional food organisations.
  • Cofounder and CEO of Micronutrition PiLeje inc. (North America).
  • Sales & Marketing Vice-president, Olymel S.E.C. – Groupe Brochu.
  • Vice-President & Director of Operations, Victhom Bionique Humaine inc.
  • Vice-President & Director or Operations, Advitech Solutions inc.
  • Vice-President, Farm Credit Corporation (Québec Branch).
  • Vice-President Sales and Marketing, McCain Foods Limited.
  • Marketing Director, IPL inc. (Packaging division).

 

 

Project Leaders

» Jean Côté
» François Couture
» Paul Paquin

Collaborators

» Jean-François Lasnier
» Gale E. West
» Jean Lemay




 
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