François Couture, B.A.
Innovation Strategist and Marketing Specialist
Agri-Food Economist
Strengths and Expertise
- Innovation Strategist.
- Recognized expert in brand management and product and service strategies.
- Management and business development expert.
- Strategic management of R&D, marketing and sales.
- Business expert in strategic management, business planning, marketing, sales, business development and international contract negotiations.
- Leader and top manager.
- Has worked on trans-national markets and has been in charge of corporate development.
- New added-value product and service marketing.
Achievements
- Senior member of management teams of leading businesses in the food and nutrition industry.
- Vice-President and Director of Operations for biomedical, nutraceutical, and functional food organisations.
- Cofounder and CEO of Micronutrition PiLeje inc. (North America).
- Sales & Marketing Vice-president, Olymel S.E.C. – Groupe Brochu.
- Vice-President & Director of Operations, Victhom Bionique Humaine inc.
- Vice-President & Director or Operations, Advitech Solutions inc.
- Vice-President, Farm Credit Corporation (Québec Branch).
- Vice-President Sales and Marketing, McCain Foods Limited.
- Marketing Director, IPL inc. (Packaging division).
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